Vaping can be defined as the act of inhaling water vapor through a personal vaporizer (the vaper’s tobacco-free version of the traditional cigarette). Vaping is an alternative to smoking.
E-cigarettes have rapidly risen in popularity in recent years and are now the subject of heated debate as to whether they are effective in helping smokers quit tobacco or whether they are actually making smoking attractive to young people.

Are they a way for Big Tobacco to protect its profits in markets where smoking is declining and lure people back into nicotine addiction or are they just a fashion that will quickly lose its appeal?

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