Kunal Kapoor’s Ketto

Ketto is an online crowdfunding space for social causes and is based in Mumbai, India.  Kunal Kapoor the Co-Founder of Ketto along with Varun Sheth took the initiative to make people aware about a concept like this. It is a platform where you can start offering with as less as Rs 100. Kunal with the help of his friends and his agency Kwan Foundation looks to bring individuals and corporates from all fields together to support their favorite causes and add ‘fun’ in fundraising.

Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, today often performed via internet-mediated registries, but the concept can also be executed through mail-order subscriptions, benefit events, and other methods.Crowdfunding is a form of alternative finance, which has emerged outside of the traditional financial system.

They showcased Ketto at the web summit SURGE’16 that happened for the first time in in India,Bengaluru as it being the Hub of Startup’s. .It took web summit 5 years to grow from 400 attendees to more than 42,000 attendees from 130 countries around the world and dozen of talks from the founder of leading startup’s like Snapdeal, Zivame, Yourstory, Flipkart and many more at the Centre Stage as well as Marketing Stage.

This is where THE TALK STUDIO spotted Ketto as an interesting concept to be told to people.

In November 2013, Ketto raised USD 150,000 angel investments from Club ah!, a network of investors and part of ah! Ventures, and not-for-profit angel network Calcutta Angels. Investors from ah! Impact, the impact investing arm of ah! Ventures, also participated in the deal.

“I was inclined towards business because I come from a business family. Before I became an actor I worked in the stock market for a year and a half. There was keen interest in business obviously,” said Kapoor at SURGE, a two-day technology and startup conference in Bengaluru on Wednesday.

 “I was working in the social space with the number of NGOs. I found out that the NGOs were facing a lot of challenges primarily in terms of raising money. They were facing challenges to reach out to donors again and again. I also felt that the social space in our country was very serious which kept a lot of young people away from it. People wanted to get involved, but felt it wasn’t for them,” said Kunal kapoor.

While speaking at the conference, the actor pointed out that the best way to address the social space is by leveraging technology. “We wanted to build a bridge between people who can help and people that need helping. And that’s where the seed of Ketto was born.” Kapoor added

Among Ketto’s successful Campaigns :

  • Olympic Gold Quest (OGQ), an NGO that supports Indian athletes. It raised INR 1 million and sent athlete Shiva Keshavan to the 2014 Winter Olympics in Sochi, Russia.
  • In 2014, Ketto ran another illustrious campaign with Olympic Gold Quest to raise funds for four more athletes competing in the 2014 Commonwealth Games in Glasgow, Scotland as well as 2014 Asian Games in Incheon, Korea.
  • Ketto successfully ran a campaign for YUWA India Trust, raising over INR 5 million to send a football team composed of underprivileged girls from Jharkhand to USA Cup in 2014. The campaign was partnered by Star Sports.

Most recently, Ketto has partnered with Mijwan Welfare Society, an NGO run by Shabana Azmi for women’s empowerment, as well as Ogaan Cancer Foundation’s initiative for Breast Cancer Awareness.

Kapoor believes that for an actor talking about a startup to investors and people is like a ‘double edge sword.’  “Maybe people think that actors are not very smart. They feel that an actor’s involvement in a venture will be very shallow. They don’t expect an actor to be deeply involved. So, it takes a little while to take you seriously. But, there are also lot of advantages such as, it gives a lot of mileage in terms of marketing the venture. There is a lot of attention because you are an actor.”


Written By:Pooja Ahluwalia